The battle for the car between Apple, Google and Microsoft has
ignited this year with the launch of Apple’s CarPlay and Google’s
Android-based Open Automotive Alliance.
Car manufacturers are lining up behind their respective technology banners, with each one pledging allegiance to one or another. Some sit across multiple camps, but others are steadfastly pro-Apple or pro-Google, with Microsoft and the others looking like they’ve been left holding mouldy cheese.
Car manufacturers are lining up behind their respective technology banners, with each one pledging allegiance to one or another. Some sit across multiple camps, but others are steadfastly pro-Apple or pro-Google, with Microsoft and the others looking like they’ve been left holding mouldy cheese.